Rancho Villaseñor Privacy Policy  

Effective 12/15/25

Introduction

VictorVillasenor.com is operated by Rancho Villaseñor (“Rancho”). Certain services (e.g., intellectual property administration and out-of-state speaking engagement administration) may be supported by Wild Steps LLC. In this policy, “we” refers to the entity providing the relevant service and its contracted service providers acting on its behalf. 

This Privacy Policy explains how Rancho Villaseñor (“we,” “our,” or “us”) collects, uses, and protects your personal information when you visit VictorVillasenor.com or interact with our books, events, memberships, and communications.

Summary

We collect only the information you provide or what’s needed to run our website and services. We use it to deliver books, events, memberships, and helpful messages. We never sell your phone number or share your SMS consent with third parties for their own marketing. You can opt out of messages anytime.

1 — Information We Collect

Information you provide

This includes:
  • Name
  • Email address
  • Mobile phone number (for SMS communication)
  • Shipping/billing address
  • Payment information (processed securely by our payment partners; we do not store full payment card details)
  • Membership and event selections
  • Messages, form submissions, survey responses, or customer-service communication
Information collected automatically

When you use our site, we collect:
  • IP address
  • Device, browser, and connection information
  • Basic site usage analytics (pages visited, time on site)
  • Cookies and tracking data

We keep data collection minimal and use it to improve site performance and to understand what content is helpful.

    2 — How We Use Your Information

    We use your information to deliver our services and enhance your experience, including:

    • Fulfilling orders and processing payments
    • Sending transactional updates (order confirmations, shipping alerts, ticket information, event logistics)
    • Providing membership access and event reminders
    • Sending marketing email/SMS only if you opt in
    • Customer support and responding to inquiries
    • Improving the website through analytics, quality control, and A/B testing
    • Preventing fraud and complying with legal obligations

    Marketing is optional — you control your preferences at any time.

      3 — When We Share Information

      We share your personal information only when necessary and only with trusted partners:

      Service providers (acting on our behalf)

      Such as:
      • Payment processors
      • Ticketing or event partners
      • Shipping/fulfillment providers
      • CRM, email, and SMS communication platforms

      They are contractually required to use your information only as directed by us.

      Legal reasons
      We may disclose information if required by law, subpoena, or to protect rights and safety.

      Business transfers
      If Rancho Villaseñor undergoes a merger, acquisition, or asset transfer, your information may be included—with prior notice.

      Aggregated data
      We may share non-identifiable, aggregated analytics (never your personal information).

      Important — SMS consent
      SMS consent is not shared with third parties or affiliates.
      Vendors may send messages only on our behalf.

      4 — SMS Communication & Your Choices 

      You receive SMS messages only if you explicitly opt in (checkbox, form, event sign-up, or recorded verbal consent).

      • Every message includes opt-out instructions: Reply STOP to unsubscribe.
      • Reply HELP for assistance or contact us at (760) 372-8776.
      • Message frequency varies; message and data rates may apply.
      • Promotional SMS is sent ONLY to numbers that opted in for marketing.
      • Transactional messages (orders, tickets, reminders) may be sent even if marketing is declined.

      5 — Data Retention

      We keep your information only as long as needed for:

      • Fulfilling orders
      • Membership and event administration
      • Legal, tax, or accounting obligations

      We maintain records of SMS opt-ins and opt-outs (timestamp and source) to comply with carrier policies and honor suppression requests.

      6 — How We Protect Your Data

      We use industry-standard security measures, including:

      • Encryption (in transit and, where appropriate, at rest)
      • Restricted access to personal information
      • Regular monitoring for potential vulnerabilities

      No system is completely secure. If a data breach occurs, we will follow all applicable laws regarding notification and remediation.

      7 — Your Rights

      You may request:

      • To update, or correct your personal information
      • Request deletion of your data (subject to allowable exceptions)
      • Withdraw consent for marketing at any time
      • Opt out of SMS by replying STOP

      For updates and requests:
      privacy@victorvillasenor.com or (760) 372-8776

      California residents (CCPA/CPRA rights)

      If you live in California, you may have the right to:

      • Know what personal information we collect
      • Request deletion of your information
      • Request that your information not be “sold” or “shared”

      We do not sell or share personal information for cross-context behavioral advertising.

      8 — Cookies & Tracking

      We use cookies and analytics tools to:

      • Maintain site functionality
      • Understand user behavior
      • Improve layout, content, and performance

      You can block or delete cookies in your browser settings. Some features may not function without cookies.

      9 — Children’s Privacy

      Our site and services are not intended for children under 13.

      We do not knowingly collect personal information from children under 13.

      If you believe a child provided information, contact us to remove it.

      10 - User Submitted Content

       We may use user-submitted content for promotional or informational purposes as described in our Terms (with attribution/anonymization where practical).

      11 — International Data Transfers

      Your information may be processed or stored in the United States or other countries where our service providers are located. These locations may have different data protection laws than your jurisdiction.

      12 — Changes to This Policy

      We may update this policy periodically.

      Significant changes will be highlighted at the top with a revised effective date.

      Contact
      Questions, concerns, or privacy requests:
      privacy@victorvillasenor.com
      (760) 372-8776

      Mailing address:
      1111 6TH AVE STE 550 #692854
      SAN DIEGO, CA 92101. USA

      Last Modified 12/15/25